Flora was born at the end of the ’60, as Italian Brand, specialized in parboiled rice: in fact, Flora was the first in Italy who launched the parboil process.

Nowadays, Riso Flora identifies itself not only as the pioneer of the parboiled rice, but also as a leader in terms of “always al dente rice” brand.

Over the years, Flora decides to wide its range of offerings. The offer has been in fact expanded, introducing the High Quality White, made of selected grains with a very low percentage of wreakage and impurities.

The innovative path leads to the introduction of new technologies and typologies of product, easy to cook and very tasty, perfect for those who love the speed of preparation combined with overwhelming taste.

Flora is also a guarantee for what concern the best result while cooking, thanks to the perfect suitability for every recipe, to the excellent selcted Italian grains and strictly checked in any phase of the productive process.


*Flora Classico 8 min is the first reference of the Rice packaged market (IRI Total Italy February 2017).